Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods. Jobs in product management are both strategic and tactical.

Strategic because product managers are responsible for positioning a product, assessing the competition and thinking about the future.

Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that's required for any major product category.

Product management professionals are excited about managing and strengthening brands. They are at the vortex of company life because their decisions directly affect the success of a business.

Product management professionals also tend to be on the leading edge of social and Internet culture. Understanding the consumer's mind and the connection between consumer behavior and a brand is central to succeeding in product management jobs.

Key Resources on a Career in Product / Brand Management

• Skills & Talents Needed in Product Managers
• Job Options in Product and Brand Management
• Salaries for Product Managers
• Links to More Information on Product Management
• Facts & Trends in Product and Brand Management
• Top Firms in Product Management

Best Resources on Product Management Jobs and Careers

• Vault Career Guide to Marketing and Brand Management.
• Careers in Brand Management: The WetFeet Insider Guide .
• Harvard Business School Guide to Careers in Marketing.
• Building Strong Brands by David Aaker
• Strategic Brand Management
• The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
• Career Network - Adweek / Brandweek
• Careers in Marketing. Courtesy of USC.
• About.com on Marketing
• The End of Marketing as we Know it by Sergio Zyman.
• Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
• Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
• Better Resumes for Sales and Marketing Personnel
• Wow! Resumes for Sales and Marketing Careers: How to Put Together a Winning Resume.

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