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Career Information, Company Profiles and Contacts

Advertising Job Bank.

Courtesy of Advertising Age and Monster Board.

Career Opportunities in Advertising and Public Relations

Up-to-date, realistic information on 83 specific job titles within such advertising and PR career areas as corporate and industry, radio and television, hospitality and tourism, publishing agencies, sports and entertainment, nonprofit agencies, and free-lance and consulting.

Careers in Advertising for Graduates

Developed for UK market but applies far more broadly. Good site!

Anyone Can be In Advertising: It Beats Working for a Living

One man's work is another man's play. And it can pay off BIG. Through several decades of grabbing the consumer's attention for banks, developers, restaurants, big corporations and even charities, I never thought much of the 9-to-5 routine, job security, pension plans, or of being listed in the local Social Register. Risk-taking has been the byword of my professional life," says Stan Cotton, author of, 'Anybody Can Be In Advertising ... it beats working for a living.' "The willingness to take risks has provided me with an abundance of projects, friendships and money."

JFK Search

JFK search is an executive search firm that recruits account service people for advertising, public relations and sales promotion agencies.

Public Relations Career Manual.

Helps you plan your career search and determine whether PR is the right area for you. Sponsored by the Public Relations Student Society of America.

Popjobs

A career site for the point-of-purchase advertising industry. Useful for P-O-P professionals seeking careers in account management, merchandising, design, engineering, and production.

Careers in Advertising

This book is highly recommended. Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner? In Careers in Advertising, experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments. By Eva Lederman and Shelly Lazarus.

Breaking into Advertising: How to Market Yourself Like a Professional.

Petersons Guides, September 1998.

Resumes for Advertising Careers.

Prepared by the Editors of the VGM Horizons Series.

Employment Classifieds in Advertising.

Courtesy of Advertising Week.

Making it in Advertising.

By Leonard Mogel. New York, N.Y.: Macmillan Publishing Company. The business is fun but many quit or are fired. To stay in advertising you need to build your skills, your network and your experience. This book will brief you on things that you can do to succeed.

Internships in Advertising.

Courtesy of the American Advertising Foundation.

How to Approach an Advertising Agency & Walk Away with the Job You Want.

By Barbara A. Ganin, Lincolnwood, Ill.: VGM Career Horizons. Ad agency jobs are really tough to get. You have to know what you are talking about and be willing to be flexible. This book briefs you with the right messages for that all important interview.

Organizations

American Advertising Federation

1400 K Street, Suite 1000, Washington DC 20005. The American Advertising Federation is a leading trade group which advocates the interests of advertisers.

American Advertising Federation

(Wisconsin) - student run organization for those interested in advertising as a career.

American Association of Advertising Agencies.

Provides a professional forum for advertising practitioners.

Public Relations Society of America

845 Third Avenue, New York, NY 10022. The PRSA offers information on careers in public relations and serves as an advocate for public relations professionals nationwide. They are the publisher of Public Relations Journal, the leading publication in the field.

Public Relations Student Society of America.

Online forums, conferences and ideas for students with an interest in public relations careers. Don't forget to check out their job listings.

Ideas and Know-How in Public Relations

Public Relations: Strategies and Tactics.

Dennis Wilcox. New York: Harper and Row. This text provides some basic information for the individual that is interested in the field of public relations. Strategies and tactics are outlined and discussed over a range of public relations functions.

Community Relations Handbook.

By Roger Yarrington. New York: Longman. One important aspect of public relations work is the development of community relations. Yarrington provides detail to developing a community relations strategy.

Ideas and Know-How in Advertising

Tested Advertising Methods

By John Caples and Fred Hahn. A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Advertising World

A marketing communications directory, for professionals, academics, and students of advertising, public relations, direct marketing, and related disciplines.

Clio Awards

Honoring advertising excellence worldwide.

Institute of Practitioners in Advertising.

A UK organization focused on getting the job done.

PR Museum

This is the place to go to learn about how ideas are developed for industry, education, and government, and how they have been applied to successful public relations programs since the PR industry was born.

PR and Marketing Forum.

Share ideas on PR and learn what others are thinking in this dynamic area.

University of Georgia Ad Club

Find out about members, upcoming events, and career development opportunities; includes info on the club's advertising agency that develops campaigns for various clients.

The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves

By Dennis Higgins (editor), National Textbook Co. One of the best books ever written on advertising. Focuses on the competitive world of advertising through five men who helped shape the industry. The interviews are very entertaining because the personalities of the men are displayed through their view on the art that made them famous. All of the copywriters were gracious and honest which makes for a must-read for everyone interested in the field of advertising.

Guerrilla Advertising.

By Conrad Jay Levinson. Houghton Mifflin Company. Cost effective tactics for small business success. Relevant, practical and well-written. If you are doing advertising for your own company or a small business, this inexpensive book is full of helpful ideas and tips.

Online Marketing Handbook

By Daniel Janal. This book talks about how to exploit Internet advertising possibilities.

Ogilvy on Advertising.

By David Ogilvy. A classic, illustrated book by one of the biggest names in the business. Great reading and highly recommended.

Magazines and Newspapers (Online and Off)

Advertising Age

Crain Communications, 740 North Rush Street, Chicago, IL 60611. This is the leading trade publication in advertising and is packed with stories and items which will help you learn the field of advertising. Great reading!

Adweek/Marketing Week,  

820 Second Avenue, New York, NY 10017. Covers developments in marketing and advertising. Well-read.

Marketing Online.

Canada’s only national weekly dedicated to marketing, advertising and the media.

Public Relations News, 127 East 80th Street, New York, NY 10021.

This trade publication covers the going-on and hoopla in the field of PR. Well worth reading if you are looking into a public relations career.