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Market researchers figure out what drives people to buy Cheerios, Chevrolets and Chimichangas. Market researchers are applied consumer behaviouralists, combining quantitative data with their understanding of how markets work to better promote a product. Market researchers use tools such as statistical analysis packages, surveys, focus groups and new product tests to help achieve success for a product. Work as a market researcher is both interesting and potentially lucrative. The field is booming and with ever-improving data from places such as supermarket scanners and the web, there is no doubt that this field has a bright future.
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