Marketing
Market Research
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Career Information, Company Profiles and Contacts
- Real People Working in Sales and Marketing
- By Blythe Camenson and Jan Goldberg, VGM Career Horizons.
- Sales and Marketing Pros Bask in a Sunny Job Basket.
- National Business
Employment Weekly. Reviews current state of the job market for
marketing professions. Informative and very promising.
- Careers in Marketing
- By Stair and Kennedy.
VGM Career Horizons. This book discusses the various options
available to marketers with a discussion of market research.
- Market Research Career Information Center
- Post your resume and search for current job openings.
Ideas and Know-How
- Center for Marketing Research
- Provides background on the field of marketing research.
- Hearing the Voice of the Market; Competitive Advantage Through Creative Use of Market Information.
- By Vincent P. Barabba. A progressive and useful book for those interested in market
research.
- IPSOS-ASI.
- The Market Research Center.
- Research-Info
- A very good portal dedicated solely to marketing research.
- An Internet Tour for Market Research
- Find what's interesting on the 'net to market researchers.
- Kim Bayne's Marketing Lists on the Internet.
- Get tapped into a number of
discussion groups on marketing topics.
- The Market Research Toolbox: A Concise Guide for Beginners.
- A resource for novice marketing professionals, defining marketing research of various types, and examining the goals and techniques associated with six traditional market research methods. Also discusses nontraditional market research, and shows how to combine individual market research techniques into a research strategy.
- State of the Art Marketing Research.
- By George Edward Breen, A. B. Blankenship and Alan Dutka, McGraw-Hill, Inc. A well-written text on the
art and science of market research. Well worth the time of any prospective
market researcher.
- Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
- By Art Weinstein, Probus Publishing. This book's
state-of-the-art demographic and psychographic segmentation techniques and
case studies reflect the latest data and applications in market research.
This expanded edition also covers international market segmentation and database
marketing/single source data to help analyze market opportunities. Topics
include: the pre-segmented market; physical attributes; statistical software;
segmentation resources; developing global market strategies.
- Marketing Tools-American Demographics.
- One of the better vendors of marketing-related books, articles and data. You will find a special focus on demographic factors.
Magazines and Newspapers (Online and Off)