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The field of marketing research calls on the following skills:
| Key Skill Area | Requirement |
| People skills: | Medium |
| Sales skills: | Medium |
| Communication skills: | Medium |
| Analytical skills: | Very High |
| Ability to synthesize: | Medium |
| Creative ability: | High |
| Initiative: | Medium |
| Work hours: | 35-65/week |
- Must be good with Data
- Market-Research Analysts research market conditions by collecting, organizing, and interpreting data from local, regional, national, or other areas to determine potential sales of a product, service, or retail facilities.
- Team Oriented
- Market researchers usually work on a research team with statisticians, motivational research specialists who design survey questions, pollsters, interviewers, IT specialists and a variety of others.