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Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods. Product managers are both strategic and tactical.
Strategic because they responsible for positioning a product, assessing the competition and thinking about the future.
Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that's required for any major product category.
Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of company life because their decisions directly affect the success of a business.
Best Resources on Product Management Careers
- So You Want to be a Brand Manager: The Essential Guide. From WetFeet.
- Harvard Business School Guide to Careers in Marketing.
- Building Strong Brands by David Aaker
- Strategic Brand Management
- The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
- The End of Marketing as we Know it by Sergio Zyman.
- Kotler on Marketing: How to Create, Win and Dominate Markets
- Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
- Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
- Better Resumes for Sales and Marketing Personnel
- Wow! Resumes for Sales and Marketing Careers: How to Put Together a Winning Resume.