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Careers in Product and Brand Management

Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods. Jobs in product management are both strategic and tactical.

Strategic because product managers are responsible for positioning a product, assessing the competition and thinking about the future.

Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that's required for any major product category.

Product management professionals are excited about managing and strengthening brands. They are at the vortex of company life because their decisions directly affect the success of a business.

Product management professionals also tend to be on the leading edge of social and Internet culture. Understanding the consumer's mind and the connection between consumer behavior and a brand is central to succeeding in product management jobs.

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