Skills & Talents
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Retailing: Skills & Talents
The field of retailing calls on the following skills:
|Key Skill Area
|Ability to synthesize:
- People Skills are Key
- Because of constant contact with customers, retailing is a people-oriented
business. Sales skills are also very important since many retail jobs involve
selling or buying from sellers. Although retail sellers may not have to solve
as many customer problems as do industrial sellers, a sense of empathy is
- Enthusiasm counts.
- It would be hard to find a profession which places a
greater emphasis on enthusiasm. People with good attitudes and a willingness
to be flexible and resourceful thrive in retail.
- Little Travel.
- Unless you are a buyer, the travel requirements of retailing
are modest. This means you'll have a good chance of being able to spend more
time with your family and will be able to be more embedded in your community
than would be possible if you were in certain other jobs.
- Abnormal hours
- A retailer's daily activities are more
structured than some other forms of marketing. The negative impression about
retailing is that retailers work long hours and for relatively low reward. There is
a lot of truth to that impression. Since retail stores are usually open nights
and weekends, some work schedules may not be the typical 9 to 5, Monday
through Friday schedule of other professions.
- Pay can be an issue
- Starting salaries are low, but pay can increase as the individual moves into
management or some retailing specialty job.
- MBA not required.
- Retailing is a high potential field where most senior
executives do not have MBAs. Because the key success factors are enthusiasm,
hard work and speed, time spent in business school is less valuable than in
other fields such as product management or consulting. This said, business
education can be quite helpful. Understanding of merchandising, finance and
inventory control are highly valued in the retail sector.